Content for sales copywriters

Here are 5 reasons why the email preview text is important to optimize when sending cold emails.

Sending volume-based outbound campaigns to list with no segmentation? Here are some reasons why buyer personas will improve your cold email response rate.

Here are key tips on improving your efficiency when it comes to prospecting and targeting for cold email campaigns.

Looking to know what the proper cold email click-through rate is for cold emails? Read on to learn best practices and benchmarks you should be looking for when analyzing your outreach engagement rates.

Sales teams often confuse prospecting with lead generation even though they have two different functions. This article helps explain to know which one you should be focusing on for your business.

This guide will show you how to write better outbound email copy for your cold email sequences and how to improve your response rate. The guide also shares two approaches that are generating 18% reply rates with examples included.

Perfecting the art of cold email copywriting can be difficult. Here’s what you need to know about creating the proper cold email follow-ups.

If you're planning to send out cold emails any time soon, it pays to know more about emails' biggest factor: timing. Read on to learn more!

Struggling to write higher converting outbound templates? Here are 10 common mistakes we see in outbound campaigns and tips you can apply to increase your response rate.

The key factors to look at when deciding on outsourcing or using templates online.